Each campaign is a tailored suit...

not junk off the rack

Executing a great campaign requires that the results be much greater than the sum of the parts

Working Together in Harmony

Humans by and large have some level of empathy and avoid giving frank negative feedback. Using a third party for data collection produces objective and trusted data that highlights areas in need of business improvement.


Each marketing department is unique in terms of budget, skill sets & internal capabilities, timelines, and management focus. Every campaign we work on is designed to perfectly blend internal and external resources for outstanding results without wasteful duplication of effort.

Product Development &
Product Roadmap Studies

Many companies over-rely on user groups and customer focus groups to gather data to establish the future design of new offerings. Gathering feedback from already loyal customers is like preaching to the choir and does little to drive business growth.


  • Lost Business Reports Interviews
  • Surveys of Silent Customers
  • Anonymous third-party data collection on future product specs & requirements

Lead Conversion &
Sales Revenue Improvement Studies

Marketing messaging and sales enablement content under performs when customers fail to make the connection between the capability provided by your product, solutions, or service.


  • Reports evaluating sensitivity to demand drivers in light of competitive content
  • Data harvesting on customer and peer-based opinion to establish thought leadership. This improves the quality of content in own, earned, and purchased media.
  • Data development on customer problems so that marketing messaging and sales enablement pieces reflect the need for the product and services you provide
  • Account profiling surveys: a critical part of account-based marketing and focusing on the work of high-level sales resources

Content Creation

JBF Research has developed a very tightly scripted content marketing program to maintain relevancy, generate engagement and cause an increase in the number of sales cycles active with your sales team with JBF Research’s Create, Capture, & Convert process.


  • Digital ads
  • Peer based e-books
  • White papers
  • Webinar content
  • Threads of content to support blogs
  • Infographics
  • Ideas from your product marketing team

Conversion Optimization

JBF Research prides itself on its tailor-made and cost-effective lead generation service. We provide seamless representation of your company, products, and services with the aim of acquiring quality leads for your sales team.


  • Competitive Analysis
  • Market Research
  • Content Marketing
  • Demand Generation
  • Lead Generation
  • Data Research

Campaign Ideation

JBF Research is the unique resource for designing both content and campaigns for digital lead generation. By taking the opinion of your product marketing team and researching content that is most successful for competitors for third-party B2B publishers and suggested by Google AdWords. We define a matrix of demand drivers that can be tested by and quantified.


  • Market Research
  • Content Strategy
  • Data-driven Content 
  • Infographics
  • Social Media Posts

Digital Lead Generation

JBF Research develops and places ads and unique content that drives digital lead generation based on the issues target customers want to solve with Google AdWords, using technologies companies pay 100s of dollars per qualified lead using Google pay-per-click, syndicated content, and pop-ups that take an average of 292 days from first contact to close contract. Peer-based data sourced by the JBF Research development process cuts that time by 62% because their references come from groupings of your target customer peers, and your customers are encouraged to digitally educate themselves before every talking to your sales rep.