Marketing to your

customer's perspectives

Approaching customers relative to issues and business problems endemic to their industry involves understanding and presenting solutions with relevant context.

What Makes the JBF Research Process Unique

Listen to your market

We begin with a competitive analysis of existing industry content that identifies top-of-mind customer concerns.

Content analysis includes a competitive set of technology providers, related analysts, and competitive product reviews that indicate areas of customer need.

How is your industry evolving? What problems are your customers facing and what do they care about? We find the answers and design a tailored survey study based on emerging trends and needs.

Gather real-world data unique to your business

Your custom survey is executed by interviewing verified Directors, VPs, and SVPs in your potential customer pool.

Our interviewers gather objective data points that lead to real and measurable insights into the top business concerns and demand drivers for your industry.

Our unique model positions your organization as a thought leader and center of expertise by gathering proprietary, objective data specific to your industry and target market. Using this approach, your organization gains credibility in the eyes of customers and competitors alike.

Create content that matters

We mobilize your peer-based data with a content strategy that directly ties business improvement to learning from your detailed report.

We’ll cut through the noise and engage distracted buyers by telling your story in pictures and numbers with data drawn from the audience you want to influence. Our approach resonates with the lived experience on the part of the decision-makers responsible for finding solutions and improving their business.

Get measurable results

Data collection and marketing content isn’t the end of the line. We engage your audience using multiple media channels.

We work with your sales representatives to improve sales conversions. Our presentation formula reduces sales friction by quickly laying out the demand drivers which underpin the argument for a thorough review of your organization’s solution. The call to action to take the next step flows naturally from the factual, data-driven content.

What's In It For You?

Marketing content that is developed, tested, and prepared for successful lead gen programs. Content Marketing that serves as an instrument for strategic sales instead of mere awareness.

Executives value the opinions of their peers. Interviews are conducted with serious-minded industry practices instead of resorting to frivolous incentives.

Exhaustive study of competitor's most successful B2B content published by third parties and most clicked pay-per-view Google AdWords provide a mosaic of demand drivers that are rigorously tested via survey questions.

Marketing content that is developed, tested, and prepared for successful lead gen programs. Content Marketing that serves as an instrument for strategic sales instead of mere awareness.